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基于品牌质量的商品品牌探析

Analysis of Brand Based on Brand Quality

摘要:

随着经济全球化,竞争日益剧烈,产品的种类繁多,产品日趋同质化,这就要求企业在经营和销售过程中要体现出其独特的竞争优势,而品牌就是传递这种竞争优势的载体,品牌质量就是商品品牌开启市场的一把钥匙。通过了解品牌质量的内涵,对于企业的生存发展作用,对于企业如何树立商品名牌战略的意义,从而来进一步研究商品的品牌,以及企业要在面对快速变化的市场时要不断地进行品牌质量创新,都具有十分重要的意义。

Abstract:

With the economic globalization, the increasingly fierce competition, a wide range of products, products increasingly homogeneous, which requires business in the course of business and sales to reflect its unique competitive advantage, and the brand is to convey this competitive advantage of the carrier , Brand quality is the key to open the market for brand goods. By understanding the connotation of brand quality, the role of survival and development for the enterprise, how to establish the brand name of the brand significance of business, so as to further study the brand of goods, and enterprises in the face of rapidly changing markets, we must continue to carry out brand quality innovation , Are of great importance.

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