学术中国网欢迎您,全国论文数据库文献下载网站

标准生产创品牌 质量安全可追溯——江苏盱眙龙虾生态养殖产业发展纪实

The standard production of a brand quality and safety traceability - Jiangsu Xuyi lobster eco-aquaculture industry record

摘要:

在2011年1月举行的首届中国农产品品牌大会上,发布了《2010中国农产品区域公用品牌价值报告》,中国驰名商标\"盱眙龙虾\"品牌价值获评65亿元。龙虾和盱眙,两个不为人熟知的名词,结合到一起变成\"盱眙龙虾\"品牌时,发生了裂变效应。小龙虾经营大战略,成就了大品牌,做出了大文章,引起了社会各界的广泛关注。

Abstract:

In the first China Agricultural Products Brand Conference held in January 2011, the "2010 China Agricultural Products Regional Public Brands Value Report" was released. The brand name of China Well-Known Trademark "Mackerel" won 6.5 billion yuan. Lobster and grubs, two less familiar terms that, when combined into a "lobster" brand, have fission effects. Crayfish business strategy, achievements of the big brands, made a big article, has aroused widespread concern in the community.

相关文献

    相关内容