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女鞋品牌质量的影响因素研究

Research on the Influencing Factors of Women 's Shoes Brand Quality

摘要:

随着我国改革开放和经济发展,女性社会地位的不断提升,女性收入呈现大幅度提高态势。随着女性对服饰整体协调度的要求的提高,鞋子在女性服装消费中的地位也大幅度提高。本文通过问卷的形式对女性消费者进行调研,了解消费者对女鞋品牌质量的认知情况,建立女鞋品牌质量影响因素权重模型,为企业了解消费者消费习惯、提高品牌质量提供第一手资料。

Abstract:

With the reform and opening up in our country and economic development, women's social status has been continuously improved, and women's income has risen sharply. With the increasing demand of women for the overall coordination of apparel, the position of women's shoes in the consumption of apparel has also been greatly increased. In this paper, the questionnaire survey of female consumers to understand consumer awareness of the brand awareness of women's shoes, women's brand shoes to establish quality factors affecting the weight model for enterprises to understand consumer spending habits and improve brand quality first-hand data.

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