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实施品牌发展战略 做好做足“行”的文章

Implementation of brand development strategy do a good job "line" article

摘要:

品牌质量是立企之本、固企之基、强企利器。2009年,海南海汽运输集团有限公司(以下简称海汽集团)紧紧围绕\"提升品牌质量和调整优化结构\"两大工作主题,克服金融危机、成品油价格上涨、甲型H1N1流感病毒传播等不利因素的影响,实现了经济效益最大化。2009年海汽集团完成客运量

Abstract:

Brand quality is the basis of establishing enterprises, solid-based enterprises, strong enterprises weapon. In 2009, Hainan Haicheng Transportation Co., Ltd. (hereinafter referred to as Haicheng Group) closely followed the two major themes of "improving brand quality and adjusting optimal structure" to overcome the financial crisis, rising refined oil prices, the H1N1 influenza virus Spread and other unfavorable factors, to achieve maximum economic efficiency. In 2009, Haicheng Group completed the passenger volume

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