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论中国企业如何加强品牌质量管理

On How Chinese Enterprises Strengthen Brand Quality Management

摘要:

许多品牌在成功之后,企业往往忽略了对其进行质量管理,为了眼前利益,而放松了对提高产品质量的要求,而这种短期行为不知使多少名牌成了市场上转瞬即逝的流星。因此,中国企业必须树立科学的质量意识,建立一套完整的质量管理体系,实施竞争质量标准战略,才能使品牌保持长久的竞争优势。

Abstract:

After the success of many brands, companies often neglected to manage their quality, and relaxed their demands for improving product quality in the interest of the immediate future. Such short-term behaviors do not know how many brand names have become a meteor on the market. Therefore, Chinese companies must establish a scientific sense of quality, establish a complete set of quality management systems, and implement competitive quality standards, so that brands can maintain long-term competitive advantages.

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