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企业生存的竞争就是品牌质量的竞争

The competition for business survival is the competition of brand quality

摘要:

当前,随着全球经济一体化进程的加快,各企业、公司间为争夺市场空间的竞争已日趋白热化,优胜劣汰已成为市场竞争必然的规律。而在这场没有硝烟的战争中,有的企业产品还没上市就被扼杀在摇篮之中;有的则如昙花一现,成不了什么气候便中途夭折;可为什么一些产品,如可口可乐、耐克、通用电气、索尼等著名公司,却能在自己的行业中脱颖而出、鹤立鸡群,并始终保持强劲的增长势头而经久不衰呢?

Abstract:

At present, with the acceleration of the global economic integration process, the competition between companies and companies to compete for market space has become increasingly intense. The survival of the fittest has become an inevitable law of market competition. In this war without gun smoke, some corporate products were smashed in the cradle before they were listed; while others were short-lived and could not end up in the middle of a sudden death; but why some products, such as Coca-Cola, Nike, and General Motors? Famous companies such as electrics and Sony can stand out in their own industries, stand out from the crowd, and always maintain a strong growth momentum and enduring it?

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