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代理品牌质量事故逃生记

Acting brand quality accident escape mind

摘要:

像宝洁 SK-Ⅱ、肯德基苏丹红、雀巢奶粉等知名品牌都曾被央视曝光,社会反响强烈,但经过及时的危机公关后均化险为夷。我们也能逃出升天吗? 作为经销商,不知道您是否有以下经历:代理的品牌因上游宣传虚假被媒体集群式炮轰月余,你数年顺风顺水的生意飞流直下,上游厂商却在一直做缩头乌龟;顾客的退货狂潮,导致你数年资金积累汹涌奔出,每一分钱都在对你

Abstract:

Like Procter & Gamble SK-Ⅱ, KFC Sudan, Nestle milk powder and other well-known brands have been CCTV exposure, strong social repercussions, but after a timely crisis public relations are saved at stake. We can also escape the sky? As a dealer, do not know whether you have the following experience: Acting because of the false propaganda upstream media cluster shelling more than a month, your downwind business, Has been doing shrink turtles; customers return frenzy, leading to the accumulation of several years you rush out of capital accumulation, every penny is on you

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