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宝马有“理”走遍天下

BMW has "reason" to travel all over the world

  • 上传者:xgn9988
  • 文献类型:期刊论文
  • 作者:王伟鹏 
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  • 文献出处:经营管理者
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摘要:

作为令人羡慕的品牌,宝马世人皆知。但真正使其立于不败之地的,也许不是它优异的驾驶性能,不是精美的内部设计,不是严谨的质量管理,而是所有这些的背后,德国宝马汽车公司(2003世界500强第87位——编者注)乐观向上、理性务实、真诚为顾客服务的企业精神。

Abstract:

As an enviable brand, BMW is known all over the world. But what really makes it invincible is perhaps not its excellent driving performance, not the exquisite interior design, not the rigorous quality management, but behind all of this, the German BMW Motor Corporation (2003 World's Top 500 No. 87) Bit--Editor's note) The entrepreneurial spirit of being optimistic, rational, pragmatic, and sincere for the customer.

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