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如何判断品牌质量

How to judge the brand quality

摘要:

美国广告界的权威 Larry Light 认为:\"未来的营销是品牌的竞争。拥有市场比拥有工厂重要得多,而拥有市场的唯一途径是先拥有具备市场优势的品牌。\"目前国人对此虽没有争议,但领会深浅却各有不同。知名度上升就是品牌增值?多年来,央视广告竞标的火爆程度表明,国内的企业依然认为,品牌的价值最主要体现在

Abstract:

Larry Light, the authority of the U.S. advertising industry, said: "Marketing is the brand of competition in the future. Having a market is more important than having a factory, and the only way to own a market is to have a market-leading brand." Not controversial, but the depth of understanding is different. For years, the popularity of CCTV advertising bid shows that the domestic enterprises still think that the value of the brand is mainly reflected in the

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